Media: Social + Traditional
So much of what we see and do happens virtually.
Our online footprint continues to expand and deepen. We updated the B’nai B’rith website layout this year, creating a sleeker, user–friendly and mobile-friendly format. Our branding now emphasizes news, events, programming and social media—directly from our home page. Our robust social media strategy has led to an increase in the number of relevant third-party content sharing on Twitter and Facebook. In 2015, we launched our Subject Matter Expert blog to great success. Our stable of policy and advocacy experts share their insights and analysis to enlighten and inspire our members and supporters, demonstrating why B’nai B’rith is a global leader in so many areas. Our blogs are seen by tens of thousands on our Facebook page, and still more through the sharing efforts of our members, supporters and followers. |
In 2014, we launched our first-ever Giving Tuesday campaign. We planned, produced and promoted content around this day of giving, increasing the number of online December donations over the previous year by 30 percent, and funds raised over the previous year by 45 percent. Our 2015 Giving Tuesday campaign grew on that early success.
We also get our message out through more traditional means. People all over the world have learned B’nai B’rith’s point of view through the publication of numerous op-eds and letters as well as through interviews with reporters for news outlets around the world.
We also get our message out through more traditional means. People all over the world have learned B’nai B’rith’s point of view through the publication of numerous op-eds and letters as well as through interviews with reporters for news outlets around the world.
B’nai B’rith Magazine
B’nai B’rith Magazine was the recipient of two Rockower Awards for excellence in Jewish journalism, one for photos and the other for writing about Jewish women. Our “Jews of Color” and “Funny Jews” cover stories were widely tweeted and re-tweeted. We worked to better broadcast our brand with aggressive social media campaigns. We also undertook the first reader survey in years, reaching out both online and with postcard inserts. The B’nai B’rith Today section tackles robust coverage of institutional events. We continue to seek new and innovative ways to bring greater public attention to our publication and, through it, to B’nai B’rith International.
Our magazine has been providing deep insights into the most pressing issues of the day since it launched in 1886.
Our magazine has been providing deep insights into the most pressing issues of the day since it launched in 1886.
Tribute Dinners/Awards
B’nai B’rith recognized the accomplishments of key community and corporate leaders from around the world in tributes and award ceremonies designed to highlight their good works at the community and global levels. We honor these exceptional individuals and companies for their community service, dedicated leadership and commitment to improving the lives of the individuals they serve.
Continuing our decades-long tradition of recognizing outstanding community and corporate leaders, this year we honored many distinguished individuals and corporations at appreciation dinners. These included Joseph Harari and his brothers Raymond, Morris and Sion Harari, for their outstanding commitment to B’nai B’rith International and the Jewish community in Panama and worldwide (award in late 2014); Brett Yormark, CEO of the Brooklyn Nets in New York City; Gary Tabach, Managing Partner of Deloitte, Greater Washington in Washington, D.C.; McGraw Hill Education in New York City and Irene Thompson, United HealthSystem Consortium in Chicago. We also honored The Boston Red Sox and their outgoing President and CEO Larry Lucchino at Fenway Park with the Community Achievement Award for the organization’s community work.
Continuing our decades-long tradition of recognizing outstanding community and corporate leaders, this year we honored many distinguished individuals and corporations at appreciation dinners. These included Joseph Harari and his brothers Raymond, Morris and Sion Harari, for their outstanding commitment to B’nai B’rith International and the Jewish community in Panama and worldwide (award in late 2014); Brett Yormark, CEO of the Brooklyn Nets in New York City; Gary Tabach, Managing Partner of Deloitte, Greater Washington in Washington, D.C.; McGraw Hill Education in New York City and Irene Thompson, United HealthSystem Consortium in Chicago. We also honored The Boston Red Sox and their outgoing President and CEO Larry Lucchino at Fenway Park with the Community Achievement Award for the organization’s community work.
The Tree Of Life
The B’nai B’rith Tree of Life was initiated to create a beautiful and symbolic visualization of our founding and our future. Displayed prominently at our world headquarters, this enduring tribute is supported by the kind and generous donations of our friends around the world. The tributes on the tree publicly commemorate our supporters and our critical work and become a permanent part of our rich history.
A new funding partner this year, the prestigious New York-based Leona M. and Harry B. Helmsley Charitable Trust, will underwrite one year of our Parliamentary & Diplomatic Missions to the State of Israel initiative. Through two highly curated trips, B'nai B'rith will bring international leaders—one group of U.N. ambassadors and one group of emerging Members of European Parliament—to Israel to provide them a first–hand education about its culture, people, industry and policies, thus developing new friends and lifelong advocates for the Jewish state.
A new funding partner this year, the prestigious New York-based Leona M. and Harry B. Helmsley Charitable Trust, will underwrite one year of our Parliamentary & Diplomatic Missions to the State of Israel initiative. Through two highly curated trips, B'nai B'rith will bring international leaders—one group of U.N. ambassadors and one group of emerging Members of European Parliament—to Israel to provide them a first–hand education about its culture, people, industry and policies, thus developing new friends and lifelong advocates for the Jewish state.
B’nai B’rith International has advocated for global Jewry and championed the cause of human rights since 1843. B’nai B’rith is recognized as a vital voice in promoting Jewish unity and continuity, a staunch defender of the State of Israel, a tireless advocate on behalf of senior citizens and a leader in disaster relief. With a presence around the world, we are the Global Voice of the Jewish Community. Visit www.bnaibrith.org
© 2016 : B'nai B'rith International, 1120 20th St. NW, Suite 300 North, Washington, DC 20036 |